Branding & Marketing Campaign
When Michele Agrusa was referred to BLT Marketing & Design, she was an up-and-coming Realtor with Tinzie Real Estate, ready to stand out among a dozen other agents at her brokerage.
Focused on the buying and selling of luxury homes within the gated Wickenburg Ranch community, Michele needed a bold, polished brand that reflected the high-end market she served.
She came to us for a complete branding package, a modern website, and a strategic promotional campaign that would position her as the go-to luxury Realtor in Wickenburg Ranch.
Spoiler alert: Michele has sold over 40 homes in the past year alone.
The Challenge
Breaking into the luxury real estate scene in a competitive community like Wickenburg Ranch required more than a standard approach. Michele needed to stand out not only from agents within her own brokerage, but across the broader Wickenburg area.
Her goal: Build authority, attract qualified buyers, and generate steady leads—all while delivering a high-end brand experience that mirrored the homes she represented.
Our Approach
1. Luxury Branding That Reflects The Market
Developed a sleek and elegant brand identity tailored for the luxury buyer.
Designed a high-end logo and style guide to reflect Wickenburg Ranch’s exclusivity.
Delivered cohesive branding for use across digital and print platforms.
2. Custom Website: WickLuxuryHomes.com
Built to serve Michele’s niche clientele, with a focus on Wickenburg Ranch listings.
Responsive, SEO-optimized, and MLS-integrated.
Featured property display, lead capture tools, and custom content highlighting her expertise.
3. Social Media Presence
Refreshed her Facebook profile with luxury-branded graphics.
Designed to consistently communicate professionalism and property highlights.
- WickenburgSocial.com helped amplify her visibility with Facebook shares, likes, and additional reach through community engagement—all added to her public Realtor profile and brand awareness.
4. WickenburgSocial.com Promotion
Built a dedicated Realtor Page featuring Michele’s bio, contact info, and a rotating selection of exclusive Wickenburg Ranch listings.
Maintained a Featured Property section on the homepage, updated regularly.
Ran year-round sidebar ad placements across every post on the site.
Created custom graphics and ad copy to support each campaign.
Integrated Michel Agrusa Realtor® brand and website (WickLuxuryHomes.com) into custom content promoting Wickenburg’s Signature Businesses, giving Michele high-profile exposure alongside other top-tier local names.
Visibility & Reach
Over 150,000+ impressions in the past 12 months, thanks to:
Homepage features
Sidebar ads across WickenburgSocial.com
Agent page traffic and property carousel views
Content shares and cross-promotion on social
🎯 That’s hyper-local visibility—getting Michele’s listings in front of the right audience, at the right time.
The Results
Michele Agrusa Realtor® Sold 40+ homes in the past year—many in Wickenburg Ranch.
Michele Agrusa Realtor® and WickLuxuryHomes.com became a recognized name in the Wickenburg luxury real estate scene.
Michele Agrusa Realtor® generated a steady stream of qualified buyer and seller leads.
Michele Agrusa Realtor® elevated her brand to reflect her professionalism and niche expertise.
Ready to Build Your Brand?
Whether you’re just starting out or ready to elevate your brand, BLT Marketing & Design helps businesses grow with strategy, style, and substance.
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