Client Spotlight:
K9 Konnection
About The Client
K9 Konnection
K9 Konnection Rescue is a 501(c)(3) nonprofit organization rooted in the Wickenburg, Arizona community and guided by a compassionate “No-Kill” philosophy. Their mission extends beyond rescuing and rehoming dogs — they also support local pet owners through outreach, education, and resources that strengthen the human–animal bond.
The organization operates a community pet food bank, hosts regular adoption events, and partners with local volunteers and animal advocates to ensure every dog has a second chance.
K9 Konnection is led by President Paul Minnich, whose commitment is nothing short of inspiring. Legally blind, Paul refuses to let obstacles slow him down when it comes to saving dogs. We found Paul to be one of the kindest and most inspirational people we’ve had the pleasure of working with — a true example of heart and leadership in action.
Project Overview
Complete Website Replacement, Digital & Brand Refresh.
BLT Marketing & Design partnered with K9 Konnection Rescue to rebuild and reimagine their digital platform from the ground up. The organization’s existing Wix website, while informative, had become outdated, difficult to navigate, and didn’t fully convey the energy, professionalism, or impact of their mission.
Our team designed a dynamic, user-friendly WordPress website that enhances storytelling, encourages community engagement, and simplifies the adoption process. Integrated directly with PetPoint, the site allows real-time updates on adoptable dogs, fosters, and volunteers, while WooCommerce functionality supports donations and e-commerce operations with secure checkout options.
Through refreshed branding, SEO-focused content, and seamless social media integration, the new K9 Konnection website not only captures the heart of the organization but also strengthens its ability to connect with supporters, drive adoptions, and sustain long-term growth — all while reducing costs and ensuring full ownership of their online presence.
Services Provided
What We Did
Branding
BLT Marketing & Design refined K9 Konnection’s visual identity to reflect the organization’s compassion and professionalism. Updated colors, fonts, and design elements bring warmth and consistency across the new website, social media, and marketing materials—strengthening brand recognition.
Custom Content
We developed fresh, SEO-focused messaging and authentic visual content that capture K9 Konnection’s mission and community spirit. From updated copy to embedded social media and storytelling features, every element helps inspire adoption, donations, and local involvement.
Website Development
BLT Marketing & Design rebuilt K9 Konnection’s outdated Wix site on a modern WordPress platform, improving functionality, navigation, and design. The new site integrates PetPoint and WooCommerce, making adoptions, donations, and volunteer sign-ups simple and seamless.
Support & Maintenance
BLT Marketing & Design provides ongoing support and maintenance for K9 Konnection’s WordPress website—updating events, managing content, and refreshing social media integrations. Regular performance checks keep the site secure, current, and connected to the community.