Client Spotlight:
Petey's Playground
About The Client
Petey's Playground
Petey’s Playground is a cat-forward shelter and animal welfare organization serving the Yarnell-Peeples Valley area and surrounding rural communities. Founded by Kim Lytle, Petey’s Playground has been built on compassion, advocacy, and a deep commitment to helping cats and other companion animals find safety, care, and loving homes.
As the organization moves into its next chapter, Charlene Olson is stepping in to continue the important work Kim began. With a heart for animals and a clear dedication to the mission, Charlene is helping carry Petey’s Playground forward while honoring the foundation, trust, and community connection already in place.
BLT Marketing & Design partnered with Petey’s Playground to create a new website that better reflects the heart of the organization. The project included new messaging, a cleaner site structure, and a refreshed version of their existing logo – not a full redesign, but a thoughtful update that helped the brand feel more polished while keeping its familiar personality intact.
The result is a clearer, more welcoming online home that helps visitors understand who Petey’s Playground serves, how to support the shelter, and how to get involved through adoption, fostering, donations, and community support.
Project Overview
Complete Website Replacement, Digital & Brand Refresh.
BLT Marketing & Design partnered with Petey’s Playground to create a new digital home that better reflects the heart, purpose, and next chapter of the organization. As a cat-forward shelter serving the Yarnell-Peeples Valley area and surrounding rural communities, Petey’s Playground needed a website that clearly communicated its mission, encouraged support, and made it easier for visitors to understand how they could help.
Our team built a new, user-friendly website with updated messaging, improved site structure, and clearer calls to action for adoption, fostering, donations, volunteering, and community support. We also refreshed the existing logo presentation – not a full redesign, but a thoughtful cleanup that helped the brand feel more current while keeping its familiar personality intact.
The result is a warmer, clearer, and more organized online presence that helps Petey’s Playground share its story, connect with supporters, and continue its mission of helping cats and companion animals find safety, care, and loving homes.
