Client Spotlight:
Michele Agrusa
Realtor®
About The Client
Wickenburg Social
Michele Agrusa is a top-performing Realtor® with Tinzie Real Estate, specializing in luxury home buying and selling within the prestigious Wickenburg Ranch community. Known for her professionalism and dedication to clients, Michele has quickly become one of the leading agents in the region, successfully selling 40+ homes in the past year. With a focus on high-end properties and a concierge-level approach to real estate, Michele needed a distinct, polished brand that matched the upscale market she serves.
Project Overview
Branding & Marketing Campaign
BLT Marketing & Design partnered with Michele to craft a complete luxury branding and marketing strategy that would elevate her presence in Wickenburg’s competitive real estate market. The campaign included developing a sophisticated visual identity, designing a custom WordPress website (WickLuxuryHomes.com) fully integrated with MLS listings, and running a series of digital promotions to showcase Michele’s featured properties.
To further boost her visibility, we launched targeted promotions on WickenburgSocial.com, including a dedicated Realtor® page, homepage features, and rotating sidebar ads. Social media efforts included branded Facebook graphics, community engagement, and cross-promotion through Wickenburg Social’s channels, establishing Michele as the go-to luxury Realtor® in Wickenburg Ranch.
Services Provided
What We Did
Brand Development
Crafted a sophisticated, high-end brand identity tailored to Wickenburg’s luxury home market. This included a custom-designed logo, curated color palette, typography selections, and a full style guide to ensure consistent, premium branding across all platforms and marketing materials.
Social Media Branding
Refreshed Facebook presence with luxury-branded graphics, consistent messaging, and ad campaigns.
WordPress Website Development
Designed and developed WickLuxuryHomes.com, a responsive, SEO-optimized real estate website built for performance. The site features MLS listing integration, dynamic property showcases, lead capture forms, and a seamless user experience that reflects the exclusivity of Michele’s offerings while making it easy for buyers and sellers to connect.
Cross Promotions
Created a dedicated Realtor® page, featured property sections, sidebar ads, and integrated Michele’s brand into Wickenburg’s Signature Businesses series.
The Results
Properties Sold
The campaign successfully positioned Michele as a recognized leader in luxury real estate within Wickenburg Ranch.
Through elevated branding, a high-performing website, and ongoing hyper-local promotions, Michele’s visibility and authority grew substantially—resulting in over 40 home sales in one year.
The new digital presence continues to generate steady leads, connect her with qualified buyers and sellers, and strengthen her reputation as a trusted luxury Realtor®.