Client Spotlight:
Wickenburg Art Center
& Gallery
About The Client
Wickenburg Art Center
& Gallery
The Wickenburg Art Center & Gallery, the cornerstone of Wickenburg’s vibrant art scene, serves as the headquarters for the Wickenburg Art Club—an organization founded in 1964 and still thriving with over 200 active members. The center brings together painters, photographers, digital fine artists, woodworkers, jewelers, potters, fiber artists, and more, offering a creative space where members gather to learn, collaborate, and share their passion with the community.
The newly renovated property on Tegner Street now features a contemporary art gallery where members and select artists can showcase and sell their work. With ongoing classes, juried exhibitions, and community events, the center has become a hub for cultural connection and artistic expression in the high desert.
Project Overview
Rebranding & Website
Development
In September 2024, BLT Marketing & Design partnered with the Wickenburg Art Center & Gallery to rebrand the organization and launch a modern WordPress website that reflects its updated identity. Our goal was to create a fresh, contemporary online presence for the renovated gallery while maintaining accessibility to the legacy Art Club website for member services like class registration, event calendars, and jurying.
To support the launch, we conducted multiple photoshoots to capture the incredible talent of club members, highlighting exhibition openings and documenting their creative process. We also filmed video content for the website and marketing campaigns. A key feature of the new site is the Featured Artist Profiles, complete with bios, image galleries, and direct contact information for painters, mixed media artists, sculptors, jewelry makers, basket weavers, photographers, potters, and more.
Additionally, BLT produced articles for Wickenburg Social and managed social media campaigns to promote exhibitions and the Art Center’s renowned reception events—helping establish its reputation as the artistic cornerstone of Wickenburg.
Services Provided
What We Did
Brand Development
Crafted a modernized brand identity that captures the creativity and heritage of the Wickenburg Art Club.
Event Promotion
Created and executed campaigns to spotlight Wickenburg’s iconic rodeos, seasonal festivals, and community happenings. Alongside event coverage, we actively promote participating businesses, boosting attendance and supporting local commerce.
Content Creation & Copywriting
Produced engaging artist bios, news articles, and event coverage for the new site and Wickenburg Social features.
Website Design & Development
Built a custom WordPress website showcasing exhibitions, artist profiles, and gallery events while integrating with the legacy club platform.
Photography & Video Production
Conducted professional shoots of member artworks, exhibit openings, and gallery spaces to bring visual storytelling to the forefront.
Social Media Marketing
Managed posts and campaigns to promote exhibitions, artist receptions, and community art events.