Client Spotlight:
Wickenburg Social
About The Client
Wickenburg Social
Wickenburg Social is a hyper-local lifestyle and community platform focusing on the town of Wickenburg, AZ. They cover everything from local events and business spotlights to real estate, restaurants, and outdoor adventures across the high‑desert historic town.
Wickenburg Social celebrates the high-desert lifestyle with insider guides and articles that inspire residents and visitors to fully embrace the charming Western Town.
Project Overview
2025 Wickenburg Social Summer Gear Guide
For the 2025 Summer Gear Guide, we partnered with Wickenburg Social to elevate the campaign’s branding, digital presentation, and reach. Designed to capture the authentic Western-desert lifestyle, the guide delivers a bold, eye-catching look that speaks to locals and visitors alike while maximizing visibility for featured brands.
This year’s curated collection highlights everything needed for high-desert adventures—from rugged hiking essentials and sustainable mountain biking gear to pickleball must-haves, off-road and lake-day favorites, paddle gear, and Western-inspired summer fashion. Each selection blends innovation, durability, and style, perfectly matching Wickenburg’s adventurous spirit.
Services Provided
What We Did
Brand & Partner Outreach
We connected directly with leading action sports and outdoor brands, coordinating with marketing teams to select and curate standout summer gear. This outreach ensured a strong mix of innovative and must-have products for our readers to discover.
Social Media Promotion
To boost visibility, we created animated posts tailored for Facebook and Instagram. These dynamic visuals spotlighted individual brands and products, generating excitement, encouraging clicks to the guide, and increasing audience interaction across platforms.
Interactive Gear Guide
Our team designed a visually engaging, digital PDF guide that showcased each product with embedded, clickable links. This made it easy for readers to instantly explore details or purchase items, enhancing usability and driving traffic to partner brands.
Product Testing & Reviews
We tested every featured product in-house to ensure authenticity and reliability. Our team wrote detailed reviews highlighting performance and benefits, building trust with readers and offering valuable insights for real-world summer gear choices.
The Results
MORE EXPOSURE
The campaign launch generated a 60% boost in web traffic to the Gear Guide section, improved search visibility for featured products, and strengthened brand partnerships. The refreshed visuals and messaging resonated with the action sports community, solidifying Wickenburg Social’s reputation as a trusted gear curator.