Client Spotlight:
Wickenburg Social
About The Client
Wickenburg Social
Wickenburg Social is the premier hyper-local lifestyle and community platform dedicated to showcasing the heart and soul of Wickenburg, Arizona. Launched in 2019, it has grown into the region’s leading digital destination for locals and visitors alike—covering everything from historic downtown culture and legendary rodeo heritage to outdoor adventures, local dining hotspots, and vibrant community events.
More than just a website and social media presence, Wickenburg Social connects the community to the authentic desert lifestyle. Its features include seasonal gear guides, insider tips for exploring the high desert, in-depth business spotlights, and coverage of iconic happenings like Gold Rush Days and the annual Desert Caballeros Ride.
With a focus on storytelling, culture, and connection, Wickenburg Social celebrates Wickenburg’s western spirit while driving local engagement and tourism.
Project Overview
Wickenburg Social
2019 - Present
Since 2019, BLT Marketing & Design has partnered with Wickenburg Social to build and scale its presence as Wickenburg’s leading online platform for lifestyle and community connection.
Our collaboration began with crafting a distinct brand identity and has grown into a full-scale digital strategy that includes custom website development, ongoing content creation, event promotion, and tailored advertising programs for the high-desert audience.
Through continuous design evolution, strategic campaigns, and multimedia storytelling, BLT has transformed Wickenburg Social into a vibrant and trusted community hub—one that informs, inspires, and celebrates the western spirit of Wickenburg while boosting local business visibility and tourism.
Services Provided
What We Did
Brand Development
Established a modern, recognizable identity rooted in the town’s western heritage and community pride. The refreshed branding elevates Wickenburg Social while helping local businesses gain exposure through a cohesive, trusted platform.
Event Promotion
Created and executed campaigns to spotlight Wickenburg’s iconic rodeos, seasonal festivals, and community happenings. Alongside event coverage, we actively promote participating businesses, boosting attendance and supporting local commerce.
Showcasing Real Estate
Collaborated with local realtors to feature premier properties, lifestyle-driven home tours, and neighborhood highlights, helping connect buyers with the unique charm of Wickenburg living.
Content Creation
Produced original lifestyle features, gear guides, and business features, highlighting Wickenburg’s culture and entrepreneurial spirit. This engaging content strengthens community ties and encourages visitors to shop and support locally.
Promoting Local Businesses
Dedicated efforts to feature and highlight local entrepreneurs through articles, spotlights, and advertising opportunities, we’ve helped position these businesses as integral parts of Wickenburg’s lifestyle and community experience.
Advertising Sales
Developed strategic ad programs connecting local businesses with a highly engaged, high-desert audience. These campaigns have increased visibility and driven customer traffic, helping Wickenburg businesses thrive within the community.
The Results
Growing Strong
Since partnering with BLT Marketing & Design, Wickenburg Social has experienced tremendous growth, solidifying its position as the town’s leading online lifestyle platform.
Through strategic branding, targeted advertising, and consistent, high-quality content, the platform has rapidly expanded its reach—attracting over 180,000 website visitors and 140,000 Facebook visitors in a single month alone.
This surge in visibility has significantly boosted local business exposure, increased event attendance, and elevated the town’s real estate market.
More importantly, Wickenburg Social has become a trusted digital hub that connects residents, promotes community pride, and showcases the unique western charm of Wickenburg to a growing, engaged audience.